News & Deli: It’s not just a corner shop, and people love it!
Reliably providing the sleepy suburb of Wigston Fields with papers and sweets, the Carlton Drive store was just another corner shop. However, under the direction of Pratik & Bee Master, it has been transformed into a mecca for food lovers.
Championing high quality, local produce has certainly proved a hit with the locals. “Even on the busiest Saturday, we could perhaps expect to see 100 customers in a day” reminisced Pratik, who is taking over the reins of the business from his father, retiring after 17 years behind the counter. “On our re-launch day, we estimate that nearly 1000 people came through the doors – I just couldn’t believe it!”
More than 10 local producers set up stalls in and around the shop to celebrate the launch 2 months ago, giving out samples and talking to delighted shoppers. These included baked goods from Bisbrooke Artisans, sweet treats from Sweeet Toothz, and Leicestershire’s very own vintner, Liz Robson from the Rothley Wine Estate.
Every Saturday a new set of producers will be on hand to showcase their wares to the public including the award-winning Gelato Village and artisan bakers Choux’tique.
There is every indication that despite gloomy tales of trouble in the retail sector, this unique new venture has a successful future ahead of it. Fresh bread, pastries and samosas are being delivered daily and are selling out within hours, such is the demand for this new kind of high quality local food in Wigston.
We are open 7 days a week with a special focus on the weekend. #NotJustACornershop has become synonymous with great value high end food. Pratik believes that good quality food & drink should be accessible to all so that it isn’t limited to just the affluent but to everyone. Long may it continue.